Creating Breakthrough Products - 9780132618625
Un libro in lingua di Cagan Jonathan M. Vogel Craig M. Nussbaum Bruce (FRW) edito da Ft Pr, 2001
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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Informazioni bibliografiche
- Titolo del Libro in lingua: Creating Breakthrough Products
- Sottotitolo: Innovation from Product Planning to Program Approval
- Lingua: English
- Autori : Cagan Jonathan M. Vogel Craig M. Nussbaum Bruce (FRW)
- Editore: Ft Pr
- Collana: Ft Pr (Paperback)
- Data di Pubblicazione: 22 Ottobre '01
- Genere: BUSINESS and ECONOMICS
- Pagine: 302
- Dimensioni mm: 234 x 177 x 19
- ISBN-10: 0132618621
- EAN-13: 9780132618625