Lifestyle Market Segmentation - 9780789028686
Un libro in lingua di Cahill Dennis J. edito da Taylor & Francis, 2006
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Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data.
Informazioni bibliografiche
- Titolo del Libro in lingua: Lifestyle Market Segmentation
- Lingua: English
- Autore: Cahill Dennis J.
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 21 Settembre '06
- Genere: BUSINESS and ECONOMICS
- Argomenti : Market segmentation Consumers' preferences Consumer behavior
- Pagine: 184
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 0789028689
- EAN-13: 9780789028686