Defending Your Brand - 9780230340343

Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Defensive strategy is a brutal business; the objective is to drive competitors into the group and make off with their ideas. It isn't pretty, but a good defense can be very effective. Here, Calkins shows business leaders how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; how to blunt your competitor's efforts - and much more. Every business leader needs to understand how to play defense and this book will teach them how to do it.

Informazioni bibliografiche

• Titolo del Libro in lingua: Defending Your Brand
• Lingua: English
• Autore:  Tim Calkins
• Editore: Palgrave Macmillan
• Data di Pubblicazione: 16 Ottobre '12
• Genere: BUSINESS and ECONOMICS
• EAN-13: 9780230340343