Market Intelligence - 9780749442019
Un libro in lingua di Martin Callingham edito da Kogan Page Ltd, 2004
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Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the market research function, the buyer-supplier relationship, the design and management of research, and the ways companies react to the debriefs. Distributed in the US by Stylus Publishing. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Market Intelligence
- Sottotitolo: How and Why Organisations Use Market Research
- Lingua: English
- Autore: Martin Callingham
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 01 Aprile '04
- Genere: BUSINESS and ECONOMICS
- Argomento: Marketing research
- Dimensioni mm: 228 x 152 x 19
- ISBN-10: 0749442018
- EAN-13: 9780749442019