Handbook of Research on Global Hospitality and Tourism Management - 9781466686069
Un libro in lingua di Camillo Angelo A. edito da Igi Global, 2015
- € 307.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Scholars of tourism present recent research in the field to students and practitioners. Among their topics are an analysis of the characteristics and dynamic development of an emergent sustainable hotel business model in Italy: Albergo Diffuso (diffused hotel), the influence of national culture and organizational culture on the success of an expatriate overseas assignment, challenges and opportunities for developing tourism in least developed countries, a future research agenda for how pre-alliance motives and strategies affect post-alliance performance in the airline industry, and whether national culture matters in the impact of integrated marketing communications on hotel brand equity. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Handbook of Research on Global Hospitality and Tourism Management
- Lingua: English
- Autore: Camillo Angelo A.
- Editore: Igi Global
- Collana: Igi Global (Hardcover)
- Data di Pubblicazione: 17 Agosto '15
- Genere: Lingua Inglese
- Pagine: 622
- ISBN-10: 1466686065
- EAN-13: 9781466686069