Pop Brands - 9781433105654
Un libro in lingua di Nicholas Carah edito da Peter Lang Pub Inc, 2010
- € 32.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Carah (communication at the School of Journalism and Communication, U. of Queensland, Australia) presents this study on branding and the relationships corporate marketers forge with the youth via cultural events. Drawing from a wealth of ethnographic empirical research data including participant observation and interviews with marketers, musicians, and young cultural participants, the author reveals the inner workings of corporate marketing and the means by which brands are developed into culturally significant symbols. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Pop Brands
- Sottotitolo: Branding, Popular Music, and Young People
- Lingua: English
- Autore: Nicholas Carah
- Editore: Peter Lang Pub Inc
- Collana: (Paperback)
- Data di Pubblicazione: 15 Gennaio '10
- Genere: SOCIAL SCIENCE
- Argomenti : Music and youth Social aspects Mass media and youth Branding (Marketing) Social aspects
- Pagine: 199
- Dimensioni mm: 222 x 152 x 12
- ISBN-10: 1433105659
- EAN-13: 9781433105654