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How Audiences Decide - 9780415879002
Un libro in lingua di Carnegie Mellon Univer Tepper School O edito da Taylor & Francis, 2010
- € 58.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
It delves into the hearts and minds of a breath-taking array of audiences: from Wall Street analysts to viewers of the evening news, from army officers to hospital patients, from venture capitalists to grocery shoppers, from CEOs to college admissions officers, from corporate recruiters to mock jurors.
This book surveys a broad range of communication techniquesùincluding those concerning speaking, writing, content, style, typography, nonverbal behaviors, charts, images, rational arguments, and emotional appealsùand examines the empirical evidence supporting each of them.
Informazioni bibliografiche
- Titolo del Libro in lingua: How Audiences Decide
- Sottotitolo: A Cognitive Approach to Business Communication
- Lingua: English
- Autore: Carnegie Mellon Univer Tepper School O
- Editore: Taylor & Francis
- Collana: (Paperback)
- Data di Pubblicazione: 21 Gennaio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business communication Psychological aspects
- Pagine: 300
- ISBN-10: 0415879000
- EAN-13: 9780415879002