Resurgence - 9781137278616
Un libro in lingua di Carpenter Gregory S. Gebhardt Gary F. Sherry John F. Jr. edito da St Martins Pr, 2014
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Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.
Informazioni bibliografiche
- Titolo del Libro in lingua: Resurgence
- Sottotitolo: The Four Stages of Market-Focused Reinvention
- Lingua: English
- Autori : Carpenter Gregory S. Gebhardt Gary F. Sherry John F. Jr.
- Editore: St Martins Pr
- Collana: St Martins Pr (Hardcover)
- Data di Pubblicazione: 18 Febbraio '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : BUSINESS & ECONOMICS / Development / Business Development. bisacs BUSINESS & ECONOMICS / Management. bisacs Brand name products
- Pagine: 252
- Dimensioni mm: 234 x 155 x 25
- EAN-13: 9781137278616