International Marketing - 9780073380988
Un libro in lingua di Cateora Philip R. Gilly Mary C. John Graham edito da McGraw-Hill College, 2008
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Cateora and Graham�s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Informazioni bibliografiche
- Titolo del Libro in lingua: International Marketing
- Lingua: English
- Autori : Cateora Philip R. Gilly Mary C. John Graham
- Editore: McGraw-Hill College
- Collana: McGraw-Hill College (Hardcover)
- Data di Pubblicazione: 05 Gennaio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Export marketing International business enterprises
- Pagine: 711
- Dimensioni mm: 279 x 222 x 25
- ISBN-10: 0073380989
- EAN-13: 9780073380988