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The Entrepreneur's Guide to Writing Business Plans and Proposals - 9780275994983

Un libro in lingua di Chambers K. Dennis edito da Greenwood Pub Group, 2007

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Entrepreneurs live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, advertising and marketing copywriter, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability, rare in today's media-saturated world, counts more than ever if an entrepreneur wants to make it over the magical "five-year" hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played--and that they play it well.

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