Strategies of Multinationals in Central and Eastern Europe - 9780230230552
Un libro in lingua di Yordanka Chobanova edito da Palgrave Macmillan, 2009
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"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategies of Multinationals in Central and Eastern Europe
- Sottotitolo: Innovation Systems and Embeddedness
- Lingua: English
- Autore: Yordanka Chobanova
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 15 Gennaio '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Food industry and trade Europe, Eastern Food industry and trade Europe, Central International business enterprises Europe, Eastern
- Pagine: 269
- Dimensioni mm: 215 x 139 x 19
- ISBN-10: 0230230555
- EAN-13: 9780230230552