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Corporate Communications - 9781412931038
Un libro in lingua di Christensen Lars Thoeger Mette Morsing George Cheney edito da Sage Pubns, 2008
- € 49.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Informazioni bibliografiche
- Titolo del Libro in lingua: Corporate Communications
- Sottotitolo: Convention, Complexity and Critique
- Lingua: English
- Autori : Christensen Lars Thoeger Mette Morsing George Cheney
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 13 Marzo '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business communication Corporate image Corporate culture
- Pagine: 251
- Dimensioni mm: 234 x 171 x 19
- ISBN-10: 1412931037
- EAN-13: 9781412931038