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Corporate Communications

Un libro in lingua di Christensen Lars Thoeger Mette Morsing George Cheney edito da Sage Pubns, 2008

  • € 47,40
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The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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