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Fashion Merchandising

Un libro in lingua di James Clark edito da Palgrave Macmillan, 2014

  • € 43,50
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This book explores the role of fashion merchandising: how it can add value to a fashion business; the remit and scope of the role and the function; and the planning and trading processes. It does so within the broader context of the fashion industry, and also considers the challenges facing the wider industry: CSR, sustainability and globalisation.

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