Professional Services Marketing Handbook - 9780749473464
Un libro in lingua di Clark Nigel (EDT) Nixon Charles (FRW) edito da Kogan Page Ltd, 2015
- € 35.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.
Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.
Informazioni bibliografiche
- Titolo del Libro in lingua: Professional Services Marketing Handbook
- Sottotitolo: How to Build Relationships, Grow Your Firm and Become a Client Champion
- Lingua: English
- Autori : Clark Nigel (EDT) Nixon Charles (FRW)
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 28 Aprile '15
- Genere: BUSINESS and ECONOMICS
- Pagine: 262
- Dimensioni mm: 228 x 152 x 0
- EAN-13: 9780749473464