Brands and Branding - 9781576603505
Un libro in lingua di Rita Clifton Sameena Ahmad Tony Allen Simon Anholt Patrick Barwise edito da John Wiley & Sons Inc, 2009
- € 25.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Nineteen international branding practitioners and analysts, the majority from the UK, contribute 18 chapters examining the complex and emotive area of brands and branding. Coverage includes the social and financial value of brands for both for-profit and nonprofit organizations; current best practices in branding, including brand positioning and brand protection, visual and verbal identity and brand communications; and the future of branding. Updated and revised throughout, the second edition features new chapters on trends in branding; branding in Asia, especially China and India; and brands in a digital world. For students, academics, researchers, consultants, and practitioners in marketing, branding and related business fields. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Brands and Branding
- Lingua: English
- Autori : Rita Clifton Sameena Ahmad Tony Allen Simon Anholt Patrick Barwise
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 01 Aprile '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Brand name products Branding (Marketing Brand name products Management
- Pagine: 284
- Dimensioni mm: 222 x 152 x 25
- ISBN-10: 1576603504
- EAN-13: 9781576603505