Integrated Advertising, Promotion, and Marketing Communications - 9780132538961
Un libro in lingua di Clow Kenneth E. Donald Baack edito da Pearson College Div, 2010
- € 156.10
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Informazioni bibliografiche
- Titolo del Libro in lingua: Integrated Advertising, Promotion, and Marketing Communications
- Lingua: English
- Autori : Clow Kenneth E. Donald Baack
- Editore: Pearson College Div
- Collana: Pearson College Div (Paperback)
- Data di Pubblicazione: 27 Dicembre '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in marketing Advertising
- Pagine: 445
- Dimensioni mm: 279 x 215 x 12
- EAN-13: 9780132538961