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The Fundamentals of Business-To-Business - 9780071408790
Un libro in lingua di Coe John M. edito da McGraw-Hill, 2003
- € 22.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Fundamentals of Business-To-Business
- Sottotitolo: Sales and Marketing
- Lingua: English
- Autore: Coe John M.
- Editore: McGraw-Hill
- Collana: McGraw-Hill (Hardcover)
- Data di Pubblicazione: 01 Settembre '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : Selling Industrial marketing Selling Data processing
- Pagine: 208
- Dimensioni mm: 228 x 158 x 19
- ISBN-10: 0071408797
- EAN-13: 9780071408790