A Rising Tide - 9780804773065
Un libro in lingua di Susan Coleman Robb Alicia M. edito da Stanford Univ Pr, 2012
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Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. A Rising Tide presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed.
The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life.
Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years.
The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life.
Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years.
Informazioni bibliografiche
- Titolo del Libro in lingua: A Rising Tide
- Sottotitolo: Financing Strategies for Women-owned Firms
- Lingua: English
- Autori : Susan Coleman Robb Alicia M.
- Editore: Stanford Univ Pr
- Collana: Stanford Univ Pr (Paperback)
- Data di Pubblicazione: 30 Maggio '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Women-owned business enterprises United States Finance Businesswomen United States
- Pagine: 276
- Dimensioni mm: 228 x 152 x 0
- ISBN-10: 0804773068
- EAN-13: 9780804773065