Customer Relationship Management and the Social and Semantic Web: - 9781613500446
Un libro in lingua di Colomo palacios Ricardo (EDT), Varajao Joao (EDT), Soto acosta Pedro (EDT) edito da Igi Global, 2011
- € 148.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Researchers explore how the move of social networking to the Internet provides both challenges and opportunities for business. Among their topics are a socio-engineering approach to knowledge-driven customer support services, a case study of semantic web applications to enhance the market opportunities of small to medium companies, customer relationship management implementation intensity and performance among web-hosting companies, sales force automation usage and performance, sentiment analysis in business intelligence, and social network analysis in marketing. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Customer Relationship Management and the Social and Semantic Web:
- Sottotitolo: Enabling Cliens Conexus
- Lingua: English
- Autori : Colomo palacios Ricardo (EDT), Varajao Joao (EDT), Soto acosta Pedro (EDT)
- Editore: Igi Global
- Collana: Igi Global (Hardcover)
- Data di Pubblicazione: 30 Ottobre '11
- Genere: BUSINESS and ECONOMICS
- Argomenti : Customer relations Management Semantic Web Online social networks
- Pagine: 342
- ISBN-10: 1613500440
- EAN-13: 9781613500446