Branded! - 9780865715790
Un libro in lingua di Conroy Michael E. edito da Consortium Book Sales & Dist, 2007
- € 14.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Conroy, an economist and independent financial consultant, offers this study of how smaller companies can succeed against larger corporations through market campaigns, branding and certification systems. By assuming the role of a caring and responsible company, these organizations can compete by revealing irresponsible or unethical corporate practices, using issues such as global exploitation and pollution as examples. Written as a guide for business executives on both sides of this strategic front, this book uses case studies to show how these types of campaigns have succeeded and failed. Distributed by Consortium Books Sales and Distribution. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Branded!
- Sottotitolo: How the Certification Revolution Is Transforming Global Corporations
- Lingua: English
- Autore: Conroy Michael E.
- Editore: Consortium Book Sales & Dist
- Collana: Consortium Book Sales & Dist (Paperback)
- Data di Pubblicazione: 29 Ottobre '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Social responsibility of business Commercial products Certification Non-governmental organizations
- Pagine: 335
- Dimensioni mm: 228 x 152 x 25
- ISBN-10: 0865715793
- EAN-13: 9780865715790