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The Handbook of Crisis Communication - 9781405194419

Un libro in lingua di Coombs W. Timothy (EDT) Holladay Sherry J. (EDT) edito da John Wiley & Sons Inc, 2010

  • € 155.60
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Seventy-three international academics and researchers contribute 39 chapters to a resource for researchers and communication managers, intended to improve the practice of crisis communication and to encourage the development of crisis communication as its own field of research rather than as a subdiscipline of public relations or corporate communication. Coverage includes the scope of crisis communication and how it relates to similar fields; various research approaches used in the field, from case studies to textual analysis, content analysis, and experimental; the work crisis managers performs; specific applications in various contexts such as the oil industry, government, education, and racial crises; ways that crisis communicators use online communication technology; global crisis communication; theory development; and future research directions. The text includes in-depth analyses of well-known case studies in crisis communication, including terrorist attacks in London and Madrid, Hurricane Katrina, the Virginia Tech shootings, and the fen-phen diet drug crisis. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

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