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Ongoing Crisis Communication - 9781412983105

Un libro in lingua di Coombs W. Timothy edito da Sage Pubns, 2011

  • € 61.00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Intended for students and practitioners in management, corporate communication, and public relations, this text on crisis communication presents a three-stage model of corporate and organizational crisis management before, during, and after a crisis. This third edition contains a new chapter on social media as a tool for recognizing warning signs and a channel for communication with stakeholders during a crisis. Integrating crisis management with three other proactive management functions (issues management, risk management, and reputation management), this edition contains expanded material on online issues such as the concept of paracrisis and the Internet's role in the emergence of a paracrisis. A new epilogue summarizes key lessons for managers. Learning features include chapter discussion questions and real-life cases, plus an appendix offering a year-by-year (1997-2010) comparison table of corporate crises, which can be a source of case study ideas. Coombs is affiliated with the University of Central Florida. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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