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Ongoing Crisis Communication - 9781452261362
Un libro in lingua di Coombs W. Timothy edito da Sage Pubns, 2014
- € 79.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Informazioni bibliografiche
- Titolo del Libro in lingua: Ongoing Crisis Communication
- Sottotitolo: Planning, Managing, and Responding
- Lingua: English
- Autore: Coombs W. Timothy
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 21 Gennaio '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Crisis management Communication in management
- Pagine: 239
- ISBN-10: 1452261369
- EAN-13: 9781452261362