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Provocateur - 9780742555396

Un libro in lingua di Cortese Anthony Joseph Paul edito da Rowman & Littlefield Pub Inc, 2007

  • € 24.40
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Cortese (sociology, Southern Methodist U.) examines the ways in which cultural symbols, ethnic minorities, and women are displayed in advertising, particularly in print ads. The text incorporates interdisciplinary analyses--postmodernism, sociology, dramaturgy, feminist theory, ethnic studies, and the anthropology of visual communication--as it explores how cultural and gender images in advertising are linked to social arrangements and the power structure. Focusing on the latent, or unintended, function of advertising--as opposed to its manifest objectives of selling brand goods and services--the third edition gives greater attention to the harmful effects of media images on individuals. It also features new advertisements and updated analyses, and concludes with policy implications for advertising. Academic but accessible to the general reader interested in media and cultural studies. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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