Dalrymple's Sales Management - 9780470169650
Un libro in lingua di Cron William L. Decarlo Thomas E. edito da John Wiley & Sons Inc, 2008
- € 286.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Cron (Texas Christian U.) and DeCarlo's (U. of Alabama, Birmingham) textbook offers marketing students a clear, practical approach to sales management, enabling them to effectively learn and apply sales management concepts to solve business problems. Coverage includes a review of the current business environment; sales force roles in developing and executing a firm's strategy; sales opportunity, customer relations, and customer interaction management; and recruiting, training, leading, motivating, compensating, and evaluating the sales forces. For the tenth edition all chapters have been revised for easier reading and retention, examples updated, redundant or outdated material removed, discussion expanded to reflect new developments, and new team exercises and chapter-end featured cases added. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Dalrymple's Sales Management
- Lingua: English
- Autori : Cron William L. Decarlo Thomas E.
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 31 Dicembre '08
- Genere: BUSINESS and ECONOMICS
- Pagine: 499
- Dimensioni mm: 254 x 209 x 25
- ISBN-10: 0470169656
- EAN-13: 9780470169650