International Public Relations - 9781412914154
Un libro in lingua di Curtin Patricia A. Gaither T. Kenn edito da Sage Pubns, 2007
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.Informazioni bibliografiche
- Titolo del Libro in lingua: International Public Relations
- Sottotitolo: Negotiating Culture, Identity, And Power
- Lingua: English
- Autori : Curtin Patricia A. Gaither T. Kenn
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 18 Gennaio '07
- Genere: POLITICAL SCIENCE
- Argomenti : Public relations Public relations Cross-cultural studies Intercultural communication
- Pagine: 304
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 1412914159
- EAN-13: 9781412914154