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Designing Surveys - 9780761927464

Un libro in lingua di Ronald Czaja Johnny Blair edito da Sage Pubns, 2004

  • € 52.40
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The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences.

Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science.

Informazioni bibliografiche