Creative Strategy and the Business of Design - 9781440341557
Un libro in lingua di Douglas Davis edito da How Design Books, 2016
- € 19.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
- Understand client requests from a business perspective
- Build a strategic framework to inspire visual concepts
- Increase your relevance in an evolving industry
- Redesign your portfolio to showcase strategic thinking
- Win new accounts and grow existing relationships
Informazioni bibliografiche
- Titolo del Libro in lingua: Creative Strategy and the Business of Design
- Lingua: English
- Autore: Douglas Davis
- Editore: How Design Books
- Collana: How Design Books (Paperback)
- Data di Pubblicazione: 14 Giugno '16
- Genere: DESIGN
- Argomenti : Commercial art Design Advertising
- Pagine: 208
- Dimensioni mm: 177 x 127 x 12
- ISBN-10: 1440341559
- EAN-13: 9781440341557