You Need More Than a Website - 9780470484494

Every professional firm's essential guidebook to using new media and Web 2.0 tools

Filled with insight on using social media in business today, this timely book helps professional services firms understand and use new media and Web 2.0 tools, including podcasts, webinars, blogs, RSS, wikis, online social networks, and social tagging.

• Describes new media and Web 2.0 technologies and why they are important in the corporate/professional services environment
• Discusses the pros and cons of using these tools, and address the unique issues relating to professional services firms
• Provides case studies of professional services firms that are already using these tools
• Shares detailed information on how to get started

Destined to become the resource professional firm staffs turn to again and again, You Need More Than a Website shows how your firm can take advantage of these new tools to promote business, generate conversation with current and prospective clients, and develop roles in thought leadership.