Strategy - 9780324282719
Un libro in lingua di De Wit Bob Ron Meyer edito da Cengage Learning, 2004
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Exposing students to the many conflicting perspectives in the field of strategy, this management textbook consists of nine chapters that focus on a key type of strategic decision that companies typically must make. The third edition adds readings on strategic alliances and business ecosystems, and replaces some older case studies with new ones. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategy
- Sottotitolo: Process, Content, Context: An International Perspective
- Lingua: English
- Autori : De Wit Bob Ron Meyer
- Editore: Cengage Learning
- Collana: (Paperback)
- Data di Pubblicazione: 01 Gennaio '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Strategic planning Business planning International business enterprises
- Pagine: 1252
- Peso gr: 1766
- Dimensioni mm: 266 x 177 x 44
- ISBN-10: 0324282710
- EAN-13: 9780324282719