The Blockbuster Toy - 978158980122
Un libro in lingua di Del Vecchio Gene Fong Roderick (ILT) edito da Pelican Pub Co Inc, 2003
- € 21.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
In this guide for toy industry professionals, youth marketing consultant Del Vecchio describes the six core qualities that help toys to achieve "blockbuster" status. His assessment of popular toys from ancient times to the present encompasses everything from traditional toys to foods and multi-player online games. Several chapters are devoted to marketing strategies, including advertising, sales promotions, and package design. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: The Blockbuster Toy
- Sottotitolo: How to Invent the Next Big Thing
- Lingua: English
- Autori : Del Vecchio Gene Fong Roderick (ILT)
- Editore: Pelican Pub Co Inc
- Collana: Pelican Pub Co Inc (Hardcover)
- Data di Pubblicazione: 01 Ottobre '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : Toys Marketing Toy making Advertising Toys
- Pagine: 256
- Dimensioni mm: 215 x 139 x 25
- ISBN-10: 1589801229