The Blockbuster Toy

Un libro in lingua di Del Vecchio Gene Fong Roderick (ILT) edito da Pelican Pub Co Inc, 2003

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In this guide for toy industry professionals, youth marketing consultant Del Vecchio describes the six core qualities that help toys to achieve "blockbuster" status. His assessment of popular toys from ancient times to the present encompasses everything from traditional toys to foods and multi-player online games. Several chapters are devoted to marketing strategies, including advertising, sales promotions, and package design. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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