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Selling the Sea - 9780471749189
Un libro in lingua di Bob Dickinson Andy Vladimir edito da John Wiley & Sons Inc, 2007
- € 34.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
An insider's view of how the cruising business operates
Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Informazioni bibliografiche
- Titolo del Libro in lingua: Selling the Sea
- Sottotitolo: An Inside Look at the Cruise Industry
- Lingua: English
- Autori : Bob Dickinson Andy Vladimir
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 27 Aprile '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Ocean travel Cruise ships
- Pagine: 340
- Dimensioni mm: 234 x 152 x 19
- ISBN-10: 0471749184
- EAN-13: 9780471749189