Typography in Film and Video - 9780321316257

Typography in film has come a long way since the days when studio-employed lettering artists hand-produced title cards for silent films. Today, with software like Adobe After Effects, just about anyone can create titles on a desktop computer--but that doesn't mean just anyone can produce great type for film or video! To do that, you need to know something about the intersection of type and film, how to come up with a concept, and the steps entailed in bringing that concept to fruition--all of which this full-color volume explains! In these pages, a master of the craft, designer Brian Diecks, talks to a collection of film and design world luminaries about the challenges they've faced (and the successes they've pulled off) in designing type for film and video. Each designer's "story" describes an assignment and then provides a detailed account of how a concept was arrived upon and executed. Gorgeous visuals highlight the discussions, and a portfolio of finished work is included on the DVD.