How to Deliver a Ted Talk

Un libro in lingua di Jeremey Donovan St. John Richard (FRW) Sinek Simon (AFT) edito da McGraw-Hill, 2013

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"REVISED AND EXPANDED NEW EDITION A step-by-step playbook showing anyone how to give the speech "of their lives," based on intensive study of the most popular TED TalksTED is a nonprofit dedicated to Ideas Worth Spreading. What began in 1984 as a conference bringing together the thought leaders and luminaries from the worlds of technology, entertainment, and design in Long Beach, California, TED exploded in popularity and led to a second conference held in Edinburgh, Scotland, TEDGlobal. TED challenged the world's most fascinating thinkers and doers to give the speech "of their lives" in 18 minutes or less.With more than 100 specific tips--including ways to open with an explicit statement of audience benefits and frame your idea worth spreading as an action-outcome response to a question worth asking--How to Deliver a TED Talk helps you select your topic, craft your story, master your delivery, and refine your design. It is a complete guide to creating presentations that inspire.A TEDx organizer and speaker, Jeremey Donovan is Group Vice President of Marketing at Gartner Inc., the world's leading information technology research and advisory company with $1.6 billion in annual revenue"--

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