The Complete Idiot's Guide to Guerilla Marketing - 9781592576715
Un libro in lingua di Susan Drake Colleen Wells edito da Alpha Books, 2008
- € 13.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
? Written by a pair of expert authors
? Includes dozens of effective, practical, money-saving ideas
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
? Written by a pair of expert authors
? Includes dozens of effective, practical, money-saving ideas
Informazioni bibliografiche
- Titolo del Libro in lingua: The Complete Idiot's Guide to Guerilla Marketing
- Lingua: English
- Autori : Susan Drake Colleen Wells
- Editore: Alpha Books
- Collana: Alpha Books (Paperback)
- Data di Pubblicazione: 02 Gennaio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Internet marketing Small business Management
- Pagine: 329
- Dimensioni mm: 228 x 184 x 19
- ISBN-10: 1592576710
- EAN-13: 9781592576715