Kellogg On Strategy - 9780471478553
Un libro in lingua di David Dranove Sonia Marciano edito da John Wiley & Sons Inc, 2005
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
Informazioni bibliografiche
- Titolo del Libro in lingua: Kellogg On Strategy
- Sottotitolo: Concepts, Tools, And Frameworks For Practitioners
- Lingua: English
- Autori : David Dranove Sonia Marciano
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 05 Agosto '05
- Genere: BUSINESS and ECONOMICS
- Argomenti : Strategic planning Strategic planning Case studies Industrial management
- Pagine: 234
- Dimensioni mm: 241 x 157 x 25
- ISBN-10: 0471478555
- EAN-13: 9780471478553