Split-second Persuasion - 9780151012794
Un libro in lingua di Kevin Dutton edito da Houghton Mifflin Harcourt, 2011
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.
Informazioni bibliografiche
- Titolo del Libro in lingua: Split-second Persuasion
- Sottotitolo: The Ancient Art and New Science of Changing Minds
- Lingua: English
- Autore: Kevin Dutton
- Editore: Houghton Mifflin Harcourt
- Collana: Houghton Mifflin Harcourt (Hardcover)
- Data di Pubblicazione: 03 Febbraio '11
- Genere: PSYCHOLOGY
- Argomenti : Persuasion (Psychology) Change (Psychology) Influence (Psychology)
- Pagine: 296
- ISBN-10: 0151012792
- EAN-13: 9780151012794