Designing and Producing the Television Commercial - 9780205365388
Un libro in lingua di Larry Elin Alan Lapides edito da Prentice Hall, 2003
- € 169.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Detailing each step in the creation of television commercials, this textbook uses examples from actual advertising productions to explain the process and the specific techniques it employs. Business, artistic, and technological aspects of production and design are highlighted throughout. Biographical profiles of those working in the field draw attention to the various career paths available in the industry. Elin teaches at Syracuse University. Lapides works in advertising. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Designing and Producing the Television Commercial
- Lingua: English
- Autori : Larry Elin Alan Lapides
- Editore: Prentice Hall
- Collana: (Paperback)
- Data di Pubblicazione: 01 Gennaio '03
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomento: Television advertising
- Dimensioni mm: 228 x 171 x 12
- ISBN-10: 0205365388
- EAN-13: 9780205365388