MicroFranchising - 9781847201089
Un libro in lingua di Fairbourne Jason S. (EDT) Gibson Stephen W. (EDT) Dyer W. Gibb Jr. (EDT) edito da Edward Elgar Pub, 2007
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Following in the wake of the increased prominence of microfinancing, this book promotes the idea of "microfranchising" as a new and innovative poverty alleviation tool. The editors (all of Brigham Young U.) present 13 chapters that describe microfranchising theory and examine microfranchising in practice. Theoretical contributions discuss core microfranchising issues, relationships between microfranchising and the informal sector, microfranchising and microcredit, and the role of multinational corporations. Later chapters discuss the variety of microfranchise business models from the developed and developing worlds and provide in-depth case studies of four microfranchises: Honey Care Africa, HealthStores, Vodacom, and Scojo. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: MicroFranchising
- Sottotitolo: Creating Wealth at the Bottom of the Pyramid
- Lingua: English
- Autori : Fairbourne Jason S. (EDT) Gibson Stephen W. (EDT) Dyer W. Gibb Jr. (EDT)
- Editore: Edward Elgar Pub
- Collana: Edward Elgar Pub (Hardcover)
- Data di Pubblicazione: 30 Gennaio '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Franchises (Retail trade Small business Poverty
- Pagine: 254
- Dimensioni mm: 234 x 158 x 31
- ISBN-10: 1847201083
- EAN-13: 9781847201089