Researching the Public Opinion Environment - 9780761915300
Un libro in lingua di Ferguson Sherry Devereaux edito da Sage Pubns, 2000
- € 104.70
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A textbook for graduate or upper-level undergraduate course dealing with public relations functions, the role of public relations in politics, corporate communication, issues management, political communications, or public opinion. Ferguson (communication, U. of Ottawa) combines a number of topics usually covered in different books, among them concepts related to theories of public opinion, media monitoring, survey and focus-group research, and scanning and monitoring practices. She does not cover the psychology of audiences or market research. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Researching the Public Opinion Environment
- Sottotitolo: Theories and Methods
- Lingua: English
- Autore: Ferguson Sherry Devereaux
- Editore: Sage Pubns
- Collana: Sage Pubns (Hardcover)
- Data di Pubblicazione: 11 Gennaio '00
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Public opinion Public opinion polls Mass media and public opinion
- Pagine: 296
- Dimensioni mm: 241 x 165 x 25
- ISBN-10: 0761915303
- EAN-13: 9780761915300