Predictive Analytics, Data Mining and Big Data - 9781137379276
Un libro in lingua di Steven Finlay edito da Palgrave Macmillan, 2014
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Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive analytics, and how it should be applied to improve business decision making and operational efficiency. This includes how to avoid the pitfalls and dangers of introducing predictive analytics to a business area for the first time, legal, ethical and cultural issues that need to be considered, and a contextual road map for developing solutions that deliver real benefits to organizations. This how-to-guide will help managers to make the most of these technologies in their business area.
Informazioni bibliografiche
- Titolo del Libro in lingua: Predictive Analytics, Data Mining and Big Data
- Sottotitolo: Myths, Misconceptions and Methods
- Lingua: English
- Autore: Steven Finlay
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 29 Luglio '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Consumer profiling Consumer behavior Forecasting Management Data processing
- Pagine: 248
- Dimensioni mm: 215 x 137 x 0
- EAN-13: 9781137379276