Managing the Guest Experience in Hospitality - 9780766814158
Un libro in lingua di Ford Robert C. Cherrill Heaton edito da Cengage Learning, 2000
- € 91.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent Service". A "Moment of Truth" feature interspersed throughout the book provides an open-ended guest service vinette and allows the reader to provide an appropriate response or analysis of the situation that reflects an understanding of the principle being covered. A "Lessons Learned" section at the end of each chapter provides both practitioners and students with a review of the material quickly, in a useful, applied way.
Informazioni bibliografiche
- Titolo del Libro in lingua: Managing the Guest Experience in Hospitality
- Lingua: English
- Autori : Ford Robert C. Cherrill Heaton
- Editore: Cengage Learning
- Collana: Cengage Learning (Paperback)
- Data di Pubblicazione: 01 Gennaio '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Hospitality industry Customer services
- Pagine: 432
- Dimensioni mm: 228 x 177 x 25
- ISBN-10: 0766814157
- EAN-13: 9780766814158