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Survey Research Methods

Un libro in lingua di Fowler Floyd J. Jr. edito da Sage Pubns, 2013

  • € 53,90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition—and often instead of—household landlines.

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