Interpreting Consumer Choice

Un libro in lingua di Foxall Gordon R. edito da Taylor & Francis, 2009

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Interpretive consumer research is typically an unstructured practice with few preconceptions. Author and research professor (Cardiff U.) Foxall provides a structure that includes a simple framework for interpreting a variety of consumer behaviors, including purchasing and saving, imitation, innovative choice, and a variety of addictive behaviors (shopping or gambling, for example). The author notes that his framework, the Behavioral Perspective Model (BPM) provides a means to illustrate how the consequences of consumption influence consumers' subsequent choices. The book includes an overview of the BPM, defining consumer behavior, a model for interpretation, interpreting consumer choice, and more. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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