Interpreting Consumer Choice - 9780415477604
Un libro in lingua di Foxall Gordon R. edito da Taylor & Francis, 2009
- € 132.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Interpretive consumer research is typically an unstructured practice with few preconceptions. Author and research professor (Cardiff U.) Foxall provides a structure that includes a simple framework for interpreting a variety of consumer behaviors, including purchasing and saving, imitation, innovative choice, and a variety of addictive behaviors (shopping or gambling, for example). The author notes that his framework, the Behavioral Perspective Model (BPM) provides a means to illustrate how the consequences of consumption influence consumers' subsequent choices. The book includes an overview of the BPM, defining consumer behavior, a model for interpretation, interpreting consumer choice, and more. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Interpreting Consumer Choice
- Lingua: English
- Autore: Foxall Gordon R.
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 19 Agosto '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Consumer behavior Consumers' preferences Consumers Attitudes
- Pagine: 186
- Dimensioni mm: 228 x 152 x 12
- ISBN-10: 0415477603
- EAN-13: 9780415477604