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Understanding Consumer Choice

Un libro in lingua di Foxall Gordon R. edito da Palgrave Macmillan, 2005

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Championing the role of behavior analysis in explaining consumer behavior, Foxall (Cardiff U. Business School, UK) presents a model of consumer behavior analysis and analyzes the empirical data generated in the course of evaluating the model. The model, incorporating insights from attitude theory and research in the cognitive tradition, emphasizes environmental influences that predicting consumer choice, as well as the possibility of employing intentionalistic language (of cognitive psychology) in explaining why choices are maintained. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)

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