Advertising and Societies - 9781433103858
Un libro in lingua di Frith Katherine Toland Barbara Mueller edito da Peter Lang Pub Inc, 2010
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In this second edition of their text, Frith (Journalism, Southern Illinois University) and Mueller (Advertising, San Diego State University) provide an international perspective on the practice of advertising and examine some of the ethical and social ramifications of advertising. Topics include the representation of women and minorities, advertising and children, advertising in the digital era, and the growing importance of emerging markets is discussed. The book includes a comprehensive review of the literature on advertising and society, as well as practical examples from international media that show how global advertising and consumer culture operate. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Advertising and Societies
- Sottotitolo: Global Issues
- Lingua: English
- Autori : Frith Katherine Toland Barbara Mueller
- Editore: Peter Lang Pub Inc
- Collana: (Paperback)
- Data di Pubblicazione: 15 Gennaio '10
- Genere: SOCIAL SCIENCE
- Argomenti : Advertising Advertising Social aspects Intercultural communication
- Pagine: 264
- ISBN-10: 1433103850
- EAN-13: 9781433103858