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New Food Product Development - 9781439818640
Un libro in lingua di Fuller Gordon W. edito da CRC Pr I Llc, 2011
- € 122.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
A consultant with a background in food chemistry and technology, Fuller produced a reference from the notes for a course in new food product development and agricultural economics he taught at McGill University, and a course on commutation he taught at Concordia University, both in Montreal, Quebec. No dates are noted for the first two editions, but for this one he has reorganized the contents and added new material on marketing and electronic communication and their combined effect of market research. Among his topics are company organization and its influence on new product development, strategies and the strategists, the influence of tacticians in product development, success or failure going to market, and new food development in the food service industry. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: New Food Product Development
- Sottotitolo: From Concept to Marketplace
- Lingua: English
- Autore: Fuller Gordon W.
- Editore: CRC Pr I Llc
- Collana: CRC Pr I Llc (Hardcover)
- Data di Pubblicazione: 18 Gennaio '11
- Genere: TECHNOLOGY and ENGINEERING
- Argomenti : Food Marketing Food Research New products Marketing
- Pagine: 487
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 1439818649
- EAN-13: 9781439818640