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Understanding Global Cultures - 9781412995931
Un libro in lingua di Gannon Martin J. Rajnandini Pillai edito da Sage Pubns, 2012
- € 77.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively-as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.
Informazioni bibliografiche
- Titolo del Libro in lingua: Understanding Global Cultures
- Sottotitolo: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity
- Lingua: English
- Autori : Gannon Martin J. Rajnandini Pillai
- Editore: Sage Pubns
- Collana: Sage Pubns (Paperback)
- Data di Pubblicazione: 22 Marzo '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Cross-cultural studies Cross-cultural orientation National characteristics
- Pagine: 657
- ISBN-10: 1412995930
- EAN-13: 9781412995931