Persuasion, Social Influence, and Compliance Gaining - 9780205698189
Un libro in lingua di Gass Robert H. Seiter John S. edito da Pearson College Div, 2010
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Informazioni bibliografiche
- Titolo del Libro in lingua: Persuasion, Social Influence, and Compliance Gaining
- Lingua: English
- Autori : Gass Robert H. Seiter John S.
- Editore: Pearson College Div
- Collana: Pearson College Div (Paperback)
- Data di Pubblicazione: 23 Febbraio '10
- Genere: PERFORMING ARTS
- Argomenti : Persuasion (Psychology Influence (Psychology Manipulative behavior
- Pagine: 370
- ISBN-10: 0205698182
- EAN-13: 9780205698189