Case Studies in Crisis Communication - 9780415889896
Un libro in lingua di George Amiso M. (EDT) Pratt Cornelius B. (EDT) edito da Taylor & Francis, 2012
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Writing for students, researchers, and practitioners, scholars of communication and public relations analyze successes and failures in communication during real-world crises. Introductory chapters discuss theoretical approaches and sociocultural perspectives, and the phases of crisis communication. The case studies include wooing tourists back to Kenya after civil strife, fixing the dent in Toyota's image, a security breach endangers Europe's largest television show, BP's need for effective issues management after the Mexican Gulf oil spill, and the triumph of transparency and calm leadership during the 2010 Chilean mining accident. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Case Studies in Crisis Communication
- Sottotitolo: International Perspectives on Hits and Misses
- Lingua: English
- Autori : George Amiso M. (EDT) Pratt Cornelius B. (EDT)
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 19 Marzo '12
- Genere: BUSINESS and ECONOMICS
- Argomenti : Crisis management Case studies Public relations Management Case studies Social media
- Pagine: 554
- ISBN-10: 0415889898
- EAN-13: 9780415889896